2018年12月30日 星期日

Seth's Blog : In search of specific

In search of specific

So much pressure to be general, to be all inclusive, to aim for the middle.
That’s what meetings push you to do.
Advertising.
Social.
But what if you were specific instead? Precisely for you, not you. Precisely does this, not that.
When you’re specific, you only find two kinds of people: people who are delighted, and the rest.
Specific can be its own reward.

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