2018年11月27日 星期二

Seth's Blog : What's inside THIS IS MARKETING

What’s inside THIS IS MARKETING

Thanks to everyone who already made it a bestseller. So many people went to the site Tuesday, we broke Amazon’s checkout algorithm for several hours–I’m apologizing on their behalf if it’s been a hassle. I appreciate your persistence.
You can find all the ways to buy it here. (Along with a free excerpt and some reviews).
This is Marketing is about modern marketing, the post-advertising, post-spam sort of marketing that we can be proud of.
The book’s ideas are relevant to organizations big and small, non-profits, politicians, and freelancers too.
Here are some of the ideas in the book:
  • People like us do things like this
  • Work that matters for people who care
  • Make things better, make better things
  • Serve the smallest viable audience
  • Who eats lunch first?
  • This might not work
  • When in doubt, look for the fear
  • Positioning is done as a service for our customers
  • Marketers create change. No change, no marketing.
  • If you’re going to do all this work, might as well do something you’re proud of
  • Some people measure affiliation, others seek to engage with the story of dominance
  • How leaky is your funnel?
  • Why will someone enroll to go on this journey?
  • Anticipated, personal and relevant messages always do better than the other kind
  • The network effect is the ratchet that builds projects that grow
  • It’s not your tribe, but you can lead them for a while
  • Are you a direct marketer? What do you measure?
  • What’s it for? Who’s it for?
  • Create and relieve tension
  • Everything we do is a flag, and every flag tells a story
  • Will they miss you when you’re gone?
We’re doing a Facebook Live today from 11:45 to 12:15 Eastern time. I’ll be answering your questions about the ideas in the book.
I’ve also done a ton of podcasts in preparation for the launch. You can find the complete list here.

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